For some reason I cant get Soundblaster Zr to install properly. The machine insists it's a Recon3D. If I strip out the drivers with Driver Sweeper and CCleaner then move the card to a different slot, I can get the installation to recognize the card and install. But as soon as I reboot it reverts back to a Recon3D and nothing works. I don't have a clue why this would be happening, it started when I was trying out Windows 10 - but that seems like a coincidence. I don't think the card is faulty, I can get it to work properly on other mainboards.
The board, a MSI Z97 G45 Gaming, initially ran the card fine. When I contacted them, said it was a problem with Creative's drivers (typical!). I suspect there is some obscure incompatibility between this board and the card, possibly related to whatever enables the Sound Blaster Cinema software, but who knows. I've never seen anything like this.